Sony advocates Sustainable Lifestyle product at IFA

 
Sony Europe displayed its excellence in technology and innovation at IFA this year.  It is presenting a number of environmental technologies and sustainable design concepts that together give consumers a glimpse of what a future eco-lifestyle might look like. Eco-friendly gadgets on a roll!
 
Sony advocates Sustainable Lifestyle
 
Dye sensitized solar cell
  • Sony is engaged in research activities of dye-sensitized solar cells
  • Using photosensitive dyes for converting light energy to electrical energy.
  • Unlike conventional silicon-based solar cells, a dye-sesitized solar cell does not require a large vacuum process machine in the manufacturing process.
  • As it can be manufactured using a coating and printing process, the cells are expected to be produced at a low cost.
  • The cell manufacturing process has less impact on the environment due to less material and energy used.
  • It also achieves a good power generation performance level indoors, even under less sufficient lighting condition.
“Bio battery”

As a result from its ongoing research on bio batteries,
  • Sony presented a bio battery that generates electricity from glucose utilizing enzymes.
  • Although it is still in early stages of basic research, Sony intends to commercialize an eco battery, once an improvement of the battery’s power generation performance and reliability is achieved.
“Odo” – Concept design focusing on user-generated kinetic energy
  • The “odo” family comprises five design proposals, representing socially responsible product concepts that offer children new experiences, a sense of social consciousness and ecological values.
  • It is also aimed at giving inspiration for the future through user-generated kinetic energy and playful product interaction. ‘
  • The design mock-ups include a digital still camera, a photo and video viewer, stereo headphones and a solar battery.
  • Furthermore, the “odo” design concept includes the use of environmentally conscious materials such as vegetable-based plastic.
Sony introduced a European-wide environmental communications programme, “eco” earlier this year, which was designed to make the company’s carbon footprint more transparent to consumers and highlighting the progress made in this important area.” Eco” programme has three respective themes ‘Product, Process, Planet’ which represent the measures that Sony has taken to reduce its overall environmental impact in these areas. At IFA this year, the consumer will be able to witness this initiative bear fruit, not only in the environmental product display area, but also in other areas where specific environmental information will be clearly visualized.
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28 November 2008 10:59 by Admin | Comments (0) | Permalink